ELECTRIC CARMAKERS RACE FOR GOLD RING

Startups charge into electric-car market; High-end vehicles may have trouble competing with major automakers
Ken Thomas, January 24, 2009 (AP via Atlanta Journal-Constitution)

"Several startup automakers are in hot pursuit of electric-powered vehicles, but they face an uphill road as they challenge major car companies…

"California-based Tesla Motors Inc. and Fisker Automotive are displaying cars at the North American International Auto Show, grabbing attention with sleek electric-drive vehicles that combine environmentally friendly chic with sports car sex appeal."

Tesla (click to enlarge)

"Tesla, which started in 2004, showcased its $109,000 all-electric two-seat Roadster sports car…and hopes to unveil its Model S electric car in late February…

"Fisker is showing off the production version of its $87,900 Karma plug-in luxury sports sedan, a four-seater with solar panels and the ability to drive gas-free for 50 miles. Fisker, which expects the cars to roll off the production line in October, also unveiled the Karma S, a convertible expected in 2011…"

click to enlarge

"…the startups have plenty of doubters…Many question whether the niche companies will be able to survive the contraction of the U.S. auto market and the recent difficulty obtaining credit that is key to financing growth…"