FOR ELECTRIC CARS, IT’S BIG AUTO VS. INDEPENDENTS

E-car startups try to compete with major companies
Ken Thomas (w/David Runk), January 13, 2009 (AP)

“Several startup automakers are in hot pursuit of electric-powered vehicles, but they face an uphill road as they challenge major car companies like Toyota and General Motors in the race for the green car market.

“California-based Tesla Motors Inc. and Fisker Automotive are displaying cars at the North American International Auto Show this week, grabbing attention with sleek electric-drive vehicles that combine environmentally friendly chic with sports car sex appeal."

click to enlarge

“Tesla, which started in 2004, showcased its $109,000 all-electric two-seat Roadster sports car at the Detroit show and hopes to unveil its Model S electric car in late February…Tesla has been working with Daimler AG since late 2007 in a partnership to produce 1,000 electric Smart microcars…

“Fisker is showing off the production version of its $87,900 Karma plug-in luxury sports sedan, a four-seater with solar panels and the ability to drive gas-free for 50 miles. Fisker, which expects the cars to roll off the production line in October, also unveiled the Karma S, a convertible expected in 2011…"

click to enlarge

“…the startups have plenty of doubters. Many question whether the niche companies will be able to survive the contraction of the U.S. auto market and the recent difficulty obtaining credit that is key to financing future growth…

“The companies face the typical growing pains of a startup auto company along with the challenges of electric transportation, competing with billions of dollars in investments by General Motors Corp. and Toyota Motor Corp. GM is hoping to bring the Chevrolet Volt extended-range electric vehicle to the market by 2010, and Toyota outlined plans in Detroit to bring an all-electric car to market by 2012…

“Other startups seeking the electric path include Chinese automaker BYD Co., Miles Electric Vehicles and Aptera Motors.”