DEMAND FOR SOLAR WILL COME BACK

U.S. Solar Energy Demand Dynamics; Financing Structures, Government Incentives, and Market Drivers for Solar Photovoltaics Projects: 2009-2015
3Q 2009 (Pike Research)

"The United States has become one of the more aggressive nations in promoting alternative energy technologies, but at the federal level tax credits and depreciation incentives are not currently enough to encourage sustainable demand growth. Instead, some states and municipalities have taken the lead in providing incentives through a variety of mechanisms ranging from upfront rebates and property tax credits to renewable energy credits and even European-style feed-in tariffs…[F]or sustained growth in the U.S., incentives must be increased at the federal level. Due largely to the credit crisis, funding for solar projects has been tight. In the U.S., this has particularly been the case, because banks are unwilling to lend to projects that have undetermined cash flows."

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"…[A] five-year outlook is that the combination of federal and state incentives and falling module prices will work together to dramatically increase demand in the U.S. As more banks become comfortable with funding these projects, and find ways to securitize the cash flows… it will become an attractive revenue stream for commercial lending divisions. Utilities, which are just now getting serious about meeting RPS goals, will likely take the lead in developing new solar projects. Until now, they have been unsuccessful in getting support from their ratepayers who would see up to a 10% increase in their utility bills…[The emphasis] the Obama administration is placing on climate change will eventually filter into the fabric of American society, propelling the U.S. into a global leadership position in solar PV market share by 2014…"

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"This Pike Research report examines demand-side dynamics for solar PV projects in depth, analyzing government incentives, financing structures, and internal rates of return on a state-by-state level. Cost components for solar project development are quantified in detail, and the report also includes forecasts for leading solar PV markets around the world in addition to the U.S., providing a clear and actionable view of the size and timing of market opportunities."