EV SPOTS BACKING EV DEBUTS

Lights, Camera, EV Action!
Forbes Black, July 4, 2010 (EV World)

"…[A] series of Public Service Announcements (PSAs) highlighting the benefits of electric vehicles versus their gasoline-powered counterparts…[was shot by Plug-in America volunteers and] co-producer Alexandra Paul…

"…[The] day was an exciting mixture of schlepping… filming, and hanging out with other EV enthusiasts. Hollywood glitterati mingled with hardcore EV engineering nerds…and everyone bonded over [a] common dedication to the electric vehicle cause."

Actress/activist Collette Divine snaps Deone Lucas and a Tesla Roadster. (photo by Jennifer Gill – click to enlarge)

[Alexandra Paul, PSA co-producer and EV advocate:] “It was a wonderful coming together of over 50 EV enthusiasts, volunteering their time and expertise to create these seven spots…We hope these spots will educate Americans on the benefits of plug-in cars. We tackle issues like range anxiety, battery recycling, greenwashing
and EV efficiency with humour, educating viewers with a wink and a smile.”

Click thru to follow the progress of plug-in vehicles

[Eric Swenson, PSA director:] “I have been in the industry for 20 plus years and it was the first time I had ever worked with an entire crew of volunteers. It was an amazing feeling to be in a room full of film and TV production professionals who just wanted to work on something they cared about. There were also a lot of ‘just want to help’ people who donated a piece of their lives to produce these films. They knew nothing about shooting but they wanted to make a difference. I know it's cliché, but the feeling was electric…”

"All production volunteers have been sworn to silence regarding the content of the PSAs…[It is only known that] Hollywood stars will appear in them…[and] they will be funny, educational and a bit surprising…"