WHY TO BUY AN EV

Will Masses Buy Electric Cars? Plug In America Releases PSAs to Prime the Market; Seven 30-Second Spots Entertain and Educate About Benefits of Plug-In Electric Vehicles
Zan Dubin Scott, November 9, 2010 (Plug In America)

"With history's first mass-produced plug-in vehicles just weeks away from delivery, Plug In America is releasing a series of smartly humorous, educational Public Service Announcements (PSAs) created by people who have driven the gas-free vehicles for years…

"The PSAs were written and produced by a professional cast and crew of 60, many of whom have driven EVs for up to nine years. They donated their time to Plug In America, the nonprofit organization leading the nation's plug-in vehicle movement. Starting Nov. 30, one new spot will be released roughly every three weeks through February...Spearheaded and produced by actress and founding Plug In America board member Alexandra Paul, the PSA's spoof Apple's "Mac vs. PC" ads…Driving home the superiority of plug-ins, they address topics such as the true cost of gasoline, the endless maintenance of gas cars, the ease of plugging in to charge, oil spills and range anxiety…"

“Cell Phone”
From Plug In America via YouTube

"…The spots all link to Plug In America's recently updated website…which includes pages tracking global production and delivery of plug-in vehicles and electric vehicle supply equipment (EVSE) and chargers, state and federal purchasing incentives, common plug-in vehicle myths and congressional support for plug-ins.

"Actors featured in the spots…Stephen Zimpel…[and] Marvin Campbell…Campbell has driven a Toyota RAV4 EV for years and owns two of them. The PSAs were directed by Eric Swenson, a visual effects supervisor and Tesla owner; written by Swenson and fellow Plug In America executive committee member Jeff U'Ren, an Emmy Award-winning editor and former GM EV1 driver; and edited by U'Ren."

“Ocean Crude”

From Plug In America via YouTube

"In a matter of days, Plug In America raised thousands of dollars from its members and supporters around the globe to pay the hard costs of production…"

[Dan Davids, President, Plug In America:] "We're at a historic turning point with the imminent delivery of the cleanest-running vehicles ever manufactured…Our most important job now is to educate consumers about their value. Our goal is rapid mass adoption."