LOOK FOR THE WINDMADE LABEL

'WindMade' joins growing list of green product labels
Wendy Koch, January 18, 2011 (USA Today)

"Move over "certified organic" and "fair trade." [There is a] new eco-friendly label, "WindMade," … for companies and products using wind energy.

"The new label, developed by businesses and conservation organizations to promote wind power…will require companies to undergo a certification process to verify how much wind energy they use and will be managed by a non-profit group."

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[Steve Sawyer, secretary general, Global Wind Energy Council/interim CEO, WindMade:] "Governments are dragging their feet, but consumers want to see change now. ...With WindMade, we want to facilitate the change that the public demands…"

"Also joining in the WindMade effort is conservation group WWF, the LEGO Group, the UN Global Compact, Vestas Wind Systems, PricewaterhouseCoopers and Bloomberg. Sponsors says more WindMade's details will follow at the [February] World Economic Forum in Davos…"