LOOK FOR THE RENEWABLES LABEL

Consumer Demand For Climate Solutions Leads To Expansion Of WindMade Label; Supported by UN Global Compact, WWF, GWEC and Vestas, WindMade announces development of new renewable energy label to recognize a wide variety of renewable energy sources

4 December 2012 (WindMade)

“…[The WindMade organisation will develop] a new consumer label for companies and products made using renewable energy. This will be backed by the UN Global Compact, WWF, Vestas Wind Systems, and the Global Wind Energy Council, the partners behind the WindMade eco-label…

“WindMade was launched in 2011 as the first global consumer label for companies powered with wind energy. A range of major global companies including Motorola, Bloomberg, Deutsche Bank, Widex and BD (Becton, Dickinson and Company) have already adopted the WindMade label to demonstrate their commitment to using renewable energy in their operations…”

“The new label in the WindMade family will recognize a wide variety of renewable energy sources, including wind, solar, and geothermal, as well as hydro power and biomass from approved certification schemes. This will offer added flexibility to companies that use multiple renewable energy technologies …A global survey of 24,000 consumers across 20 countries…shows that 92 percent of consumers believe that renewable energy is a good solution to mitigating climate change, and that if presented with a choice, most of them would prefer products made with renewable energy, even at a premium…

“The WindMade family of labels is founded on the principles of credibility, transparency and intuitive communication, which are critical for an eco-label to capture and retain the attention of consumers…The new label will build on the technical foundations of the WindMade standard and will be applicable to organizations, buildings, events and eventually products…The WindMade organization remains committed to grow and develop its portfolio of labels to cater to the need of sustainable brands around the world…The new renewable energy label…will be launched in 2013.”

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