HOW TO BOOST EV SALES

What Will It Take To Boost The Overall Success Of EVs?

7 March 2013 (Renew Grid)

“Charging stations and battery-swap locations are the most crucial to developing a sustainable electric vehicle (EV) infrastructure, according to respondents to a recent survey by PwC...[T]he global hybrid and EV market share [is projected to] reach 6.3% by 2020. As municipalities continue to work with the private sector to meet future demands and develop ‘smart cities,’ finding the ideal ratio between integrated public charging stations and the number of EVs on the road is a prevailing challenge when investing in existing and future infrastructure…

“Approximately 25% of survey respondents said one public station for every 20 EVs is an ideal ratio, while 20% indicated one station for every five vehicles is ideal…Roughly 80% of respondents also indicated that 30 minutes or less charge time is considered fast charging for EVs.”

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“…46% of respondents felt that long-term total cost of ownership savings is the most likely reason consumers would be willing to pay an up-front premium for an EV. PwC says automakers continue to evaluate the price premium consumers are willing to pay for an EV…[and found] consumers willing to pay a premium price would need to remain under $5,000 (PHEVs 57.9%, PEVs 47.7%)…

“Survey respondents indicated global collaboration (26.6%) will lead the development and production of EVs and supporting technologies by 2020. Respondents said China will lead by 2020 (25.9%)…[A]utomakers are working to find a balance between production and consumer demands. The trend is to build where you sell. Automakers planning for long-term success will likely have the competitive edge.”

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