WHY BRITS LIKE NEW ENERGY

New UKERC research defines values which determine public acceptance of energy system change

17 July 2013 (UK Research Centre)

“…[The study reveals] that people in Britain are fully supportive of the idea of energy system change...[and highlights] key factors that influence public assessment of proposed changes…[T]he research shows that the public favours changes that are: energy efficient rather than wasteful; protect the environment and nature; are reliable, accessible and safe; allow consumers a certain amount of autonomy and power; are socially just and fair; improve on what has gone before; score well in terms of quality and performance; and, fit with a long-term, sustainable trajectory, rather than being just a short-term fix…” click here for more

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