WHAT CUSTOMERS THINK OF THE SMART GRID

Smart Grid Consumer Survey; Consumer Attitudes and Opinions about Smart Grids, Smart Meters, Smart Thermostats, Home Energy Management, and Demand Response

4Q 2013 (Navigant Research)

"As smart grid rollouts continue in the United States, albeit at a pace slower than in previous years, utilities and vendors are looking for ways to maximize the impact…[S]mart grid and smart home technologies continue to face different levels of consumer awareness, interest, and acceptance. In addition, consumer expectations…are likely higher than what can be achieved and the price they are willing to pay for these offerings is lower than what the market currently supports. Navigant Research’s Smart Grid Consumer Survey shows that while smart grid products and services have the potential to save consumers money by reducing their energy consumption, end-user interest remains moderate to low…” click here for more

click to enlarge

Tweet