AN AFFORDABLE TESLA – NO FOOLIN’

Tesla To Offer An 'Affordable' Car By 2017, But Will It Take Off?

Jay McGregor, March 31, 2014 (Forbes)

“…Tesla will [reportedly] present a prototype of its affordable car in 2015…Currently, Tesla’s cheapest car is the Model S, which retails at around $70,000 in the US…But the manufacturer thinks it can bring the price down for a new model as it looks to ramp up production…By affordable Tesla means in the region of $40,000…which is slightly over the average car price in the US, but still within the ball-park. Tesla has been open about wanting to expand its range and appeal to more customers and this reported cheaper car is a first step…If the model is sound, then scale is the answer. The question is how much Tesla needs to be the brand on the bonnet. Does it scale by building its own vehicles or by licensing its drive train technology as it already has to Daimler and Toyota?...If it can use a lower-priced vehicle to show a broader range of consumers the cost and driving advantages of well-designed all-electric vehicles, it will be doing the market, and the planet, a favour…” click here for more

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