EMPLOYEE BENEFITS NOW INCLUDE SOLAR

Home Solar Power Discounts Are Worker Perk in New Program

Diane Cardwell, Oct. 22, 2014 (NY Times)

“…[Employees of Cisco Systems, 3M, Kimberly-Clark and National Geographic] will be able to buy or lease solar systems for their homes at rates substantially lower than the national average…The program, offered through Geostellar, an online marketer of solar systems, will be available to more than 100,000 employees and will include options for their friends and families in the United States and parts of Canada…Conceived at the World Wildlife Fund [WWF], the program, called the Solar Community Initiative, aims to use the bulk buying power of employees to allow for discounts on home systems...

"The program’s expansion is a reflection of the shrinking gulf between camps that were once considered mutually exclusive: environmental advocacy organizations and mainstream corporate America…The program is consistent with [WWF’s] approach of working closely with corporations, often quietly trying to nudge them toward change from the inside, rather than pushing from the outside through more confrontational tactics…For Geostellar, which built a virtual marketplace from satellite imagery and big data, it offers a new route to attracting customers, which is still one of the more stubbornly high costs of operating a solar business…” click here for more

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