THE ONE BIG ADVANTAGE OF SOLAR

Why go solar? Homeowners say: 'To save money'

Jackie DeAngelis, Oct. 10, 2014 (CNBC)

“Pat Kennell's motivation for installing sun power in his home is typical of the solar industry's new customer: He did it to save money…Kennell isn't alone. The residential solar market is on fire, with homeowners installing solar systems all across the country—sometimes trying to help the environment, other times just looking to save money. And while the trend has sent solar stocks on a tear, it could disrupt some traditional energy companies…U.S. home solar penetration still stands at less than 1 percent, but estimates suggest it could grow to as much as 20 to 30 percent by 2020. In dollar terms, the market is expected to hit $6 billion in just a couple of years…SolarCity, one of the industry leaders with 36 percent market share, says that its crews are working seven days a week to meet demand, and sales representatives have multiple consultations…When it comes to that traditional utility grid, however, the solar companies' gain could be utilities' pain…Investors have long loved solar stocks, the group has been on a tear. SolarCity, for example, has gone on a run of greater than 400 percent over the last five years. But analysts still like solar stocks because there is so much growth potential…The exchange-traded funds are one way to play solar, with the Guggenheim Solar ETF and the Market Vectors Solar Energy ETF…Individual names to watch include SolarCity, First Solar , Suntech, Trina Solar, and NRG Energy.” click here for more

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