THE APPLE iCAR

Apple gears up to challenge Tesla in electric cars

Daisuke Wakabayashi and Mike Ramsey, February 13, 2015 (MarketWatch/Wall Street Journal)

“…[Apple Inc.] has several hundred employees working secretly toward creating an Apple-branded electric vehicle…[T]he project, code-named ‘Titan,’ has an initial design of a vehicle that resembles a minivan, [a source] said…An Apple spokesman declined to comment…[I]t will be several years before an Apple car could hit the road, even if development goes smoothly…[and]Apple may decide not to proceed with building a car…[M]any technologies used in an electric car, such as a long-life battery and in-car electronics, would be useful to other Apple products, including the iPhone and iPad. Apple often investigates technologies and potential products, going as far as building multiple prototypes for some things that it won’t ever sell…But the size of the team and some of the people assigned to it indicate that the company is serious…[Apple CEO Tim Cook reportedly] approved the car project almost a year ago and assigned veteran product design Vice President Steve Zadesky [a former Ford Motor Co. engineer who helped lead the Apple teams that created the iPod and iPhone] to lead the group…In September, Apple hired Johann Jungwirth, who had been the president and chief executive of Mercedes-Benz Research and Development North America…” click here for more

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