BARRIERS TO APPLE’S EV

3 Hurdles for Apple Inc's Electric Car; Apple may be working on its own car, but it won't come without some major challenges.

Chris Neiger, September 28, 2015 (The Motley Fool)

“Rumors of Apple's alleged electric car are on the rise…[A launch date of 2019 was recently reported]. But the road to an Apple Car release may be a long and arduous one…While Apple has enjoyed high margins on its devices, the automotive industry is not so lucrative. Even luxury automaker Porsche's operating profit percentages fall far below Apple's. And then there's the long product cycle development of autos, the strict government safety regulations, and the punishingly slow battery technology improvements…Of course, Apple and its $203 billion in cash could overcome these hurdles, but at this point, it's anything but proven that the iPhone maker can make it in the automotive business…” click here for more

3 Hurdles for Apple's Electric Car from The Motley Fool

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