WHY CAR DEALERS SLOW PLUG-IN SALES

Most Car Dealers Are Lousy At Selling Electric Cars: Here's Why

Stephen Edelstein, November 30, 2015 (Green Car Reports)

“…[B]uyers have grumbled about the experience at traditional dealers that sell electric cars alongside internal-combustion models…One problem is that dealers apparently don't think consumers are interested in electric cars…[One study showed] only 14 percent of buyers cited fuel efficiency as the most important factor…[but electric cars also] take longer to sell, because buyers are often unfamiliar with the technology…[and] calculating tax credits and applying other incentives also [takes extra time while salespeople] make money based on the number of cars they sell…[so] salespeople may not be taking the necessary time to educate themselves about electric cars…[Also, on average], dealers make three times as much profit from service as they do from new-car sales…[but a 2013 J.D. Power survey found that while 57 percent of gasoline-car buyers planned to take their vehicles back to the dealer for service…[only 48 percent of electric-car buyers will]...As long as dealers feel they have nothing to gain from selling more electric cars, they will likely remain a major bottleneck to greater adoption…” click here for more

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