At The Verge Of The EV Future
After the Tesla Model 3 launches this week, the world will know if Elon Musk called the electric-car future correctly
Steve leVine, March 28, 2016 (Quartz)
“…Over the last dozen years, [serial entrepreneur and inventor Elon Musk has accomplished] the improbable—erecting a globe-spanning automobile company from scratch. His Tesla Motors is the only such success in at least a half-century…[But what drove Musk into autos in 2004] was to trigger the birth of a new, mainstream [electric car] industry…Last year, Tesla sold about 51,000 cars. Musk hopes to deliver another 93,000 vehicles this year…It would equal a mere 4% of the approximately 1.9 million cars sold in 2015 by both BMW and Mercedes…On March 31, Musk will finally unveil [the Model 3, a $35,000 sedan that will go at least 200 miles on a single charge]…It’s around the average cost for new cars in the US; and the distance is thought sufficient to alleviate most cases of so-called range anxiety…[P]redictions call for the Model 3 to be crammed with technology including autonomous functionality, and to feature Musk’s usual exquisite styling…[T]he first batch of Model 3 cars aren’t likely to reach our roads until 2019…The stakes are the highest ever for Musk. If motorists buy the Model 3 in the hundreds of thousands, he will have delivered on his vow to make an electric for the general public…” click here for more
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