Tesla Driving From Car Company To New Energy Powerhouse

Solar System: Can Tesla go from sexy car company to clean energy empire?

Russ Mitchell, August 8, 2016 (LA Times)

“…[At Tesla Motors, Elon Musk is tapping into Apple-style branding magic to expand his car company into an] ecosystem centered on sustainable energy, solar panels and batteries…[He wants to merge Tesla with SolarCity to bring a major solar energy company into the fold, and he is] laying out a sweeping ‘master plan’ to transform Tesla beyond cars, by expanding into eco-friendly trucks and buses, ride-sharing and more…The bold entrepreneur envisions Tesla stores as all-in-one destinations for green-minded shoppers, where one can buy an electric car, a charging station, a solar rooftop for the house and a futuristic-looking battery to store the excess power…

“…[To make the company into a] creator of a new way of living, with image and branding and marketing that convince consumers of all kinds to shell out big bucks…Musk needs many, many more customers…There’s no guarantee that people are ready to flock to solar power in the numbers necessary for success. There’s no assurance that he can bring prices down for cars and energy systems low enough to appeal to the masses. It’s unclear whether a market exists for a home energy software ecosystem powerful enough to hold customers…” click here for more

Tweet