New Energy Is Winning In The Free Market

Is The Corporate Demand For Solar Energy Stronger Than Trump's Tariffs?

Ken Silverstein, March 12, 2018 (Forbes)

“…[The corporate push for renewables may be] more powerful than current federal policies and especially just-imposed solar tariffs…[Their] efforts that have not escaped even the most cynical politicians…While the movement started with Silicon Valley’s tech giants like Amazon and Apple, it has now gained a lot of traction among major retailers like CostCo., Wal-Mart and Target. And companies long a part of the American fabric are also active…[like] General Motors and General Mills…Building up the brand to appeal to environmentally-aware consumers is one reason. But so too is economics and free markets: Indeed, wind costs have fallen by 67% since 2009 while utility-scale solar has dropped by 86% since that time…Santa Barbara-based Wiser Capital has said that 83% of the small-to-mid-size company managers that it surveyed will be investing in solar energy projects by 2020…[PriceWaterhouseCoopers found 72% of surveyed companies] are pursuing renewables…[O]ne thing will remain a constant no matter who occupies the White House — the free market, which is led by consumer demand and economic opportunities. And that will eventually trump the current obstacles…” click here for more

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