Solar For All

This Untapped Market Could Add 320 Gigawatts Of New U.S. Residential Solar Energy

Silvio Maracacci, April 23, 2018 (Forbes)

“Residential rooftop solar projects in the U.S. have historically been installed on wealthier, single-family households, meaning companies typically target higher-income households with their marketing efforts...[T]his focus is overlooking a massive growth opportunity: Low-to-moderate income (LMI) households…A new first-of-its-kind report from the National Renewable Energy Laboratory (NREL) finds nearly half of all U.S. residential rooftop solar technical potential is on LMI households, and LMI solar capacity could total 320 gigawatts (GW) of potential solar installations across America…[That is six times solar’s current] 53.3 GW total installed capacity...LMI solar’s growth potential extends to nearly every corner of the U.S…[but tapping] the LMI solar opportunity will require innovative approaches to solar projects and market policies described in the NREL paper]…” click here for more

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