Boomers Versus Millennials On Green

Hippies vs. Hipsters: Who’s winning at sustainability?

Susannah Enkeman, July 5, 2018 (Shelton Group)

“…Millennials were long celebrated for being so green. And then they started getting older …Boomers are sometimes congratulated for valuing efficiency, or credited for environmental conscientiousness attributed to guilt … [Millennials] are winning when it comes to sustainability attitudes. Hipsters (72%) are more likely than Hippies (60%) to agree/strongly agree that “Global warming, or climate change, is occurring, and it is primarily caused by human activity”…If you’re measuring by action, [Boomers] win…[They] are doing more energy conservation in their homes. Fewer Hippies (15%) than Hipsters (27%) say they have NOT purchased any energy-conserving home products, and 13% of Hipsters have NOT taken any water conservation steps at home, compared to only 7% of Hippies…Hippies are more likely to wear their green on their sleeves…[But there] is one sustainable-minded behavior that Hipsters are more likely to say they do than Hippies: purchasing…” click here for more

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