GOOGLE GOES TO 30% NEW ENERGY

Google says its energy use is ‘an obsession’
Steven E.F. Brown, September 8, 2011 (San Francisco Business Times)

"Search and advertising giant Google Inc. published data on its annual energy use and pollution this week…[calling energy use ‘an obsession’]…In 2010, Google says it got 25 percent of its electricity from renewable sources like wind and solar. It guesses that will rise to 30 percent this year and aims to hit 35 percent in 2012. Google tries to buy electricity directly from wind farms near its datacenters."

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"Google encourages its many workers to suggest ways to cut pollution, whether by installing solar panels on company buildings or setting up bike-to-work programs. The company then helps expand those programs to other facilities…And the company tries to put its money where its mouth is by investing in big wind projects and rooftop solar power initiatives…"