New Energy Buying Goes Mainstream

NREL Study: ‘Demand For Green Power Is Ubiquitous’ In The U.S.

Joseph Bebon, November 16, 2017 (Solar Industry)

“…The U.S. voluntary green power market continues to grow, with about 6.3 million voluntary customers buying 95 million MWh of renewable electricity in 2016, a 19% increase in sales from 2015…[and the] voluntary green power market represents about 28% of all U.S. non-hydro renewable electricity sales [according to Climate Change In The American Mind]. The vast majority of green power customers are residential…[but] large non-residential customers have driven significant increases in green power sales in recent years. Non-residential customers – especially corporations – are finding new ways to procure green power through power purchase agreements and innovative utility renewable contracts. Electricity customers can also purchase green power through utility green pricing, unbundled renewable energy certificates, competitive suppliers, community choice aggregations, and community solar…[D]emand for green power is ubiquitous; customers buy green power in every state in the U.S. in both urban and rural areas. Green power generation is similarly widespread, with contributions from every state and 18 different states generating more than 1 million MWh of green power in 2016…” click here for more

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